Greenvelope, the Company Profiled in the Opening Feature of Chapter

question 48

Multiple Choice

Greenvelope, the company profiled in the opening feature of Chapter 5, believes it has created sufficient barriers to entry to enable it to maintain a leadership position in the invitation industry. Its barriers to entry include ________.

• A) the price-point of its products, the amount of its funding, the strength of its management team, and its partnership with a major player in the invitations industry
• B) its intellectual property, the strength of its brand, its international presence, and its access to distribution channels
• C) the strength of its brand, its network of freelance designers, its social mission, and the functionality of its Web site.
• D) the innovative nature of its products, its network of freelance designers, the strength of its management team, and economies of scale
• E) its international presence, the price-point of its products, its social mission, and the innovative nature of its products

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Definitions:

Intimidation

A threat to perform an illegal act that is used to force a party to act against its own interest.

Illegal Activity

Actions or endeavors that are prohibited by law and subject to criminal penalties.

Unfair Competition

Business conduct deemed unethical or deceptive, infringing on another's business rights or attempting to mislead consumers.

Intimidation

The act of making someone fearful or overawed, especially in order to influence their behavior or decisions.