Examlex
Which of the following is not described in the chapter as a message variable that contributes to a persuasive effort?
Understanding of Intelligence
The comprehension of the nature, measurement, and implications of cognitive abilities and processes.
Measured
Measured refers to something that has been quantitatively assessed or determined using specific instruments or criteria.
Army Alpha
A group-administered intelligence test developed for the U.S. Army during World War I to assess recruit literacy and mental ability.
Army Beta
A nonverbal intelligence test developed for illiterate, non-English speaking, or verbally handicapped recruits in the U.S. Army.
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