Examlex
Among the persuasion variables described in the chapter that are associated with the speaker,the most significant variable is the speaker's credibility.
Demographic
Statistical data relating to the population and particular groups within it, such as age, gender, income, etc., often used for marketing analysis.
Experience Curve
A graphical representation that shows how increasing production experience reduces the cost per unit due to learning and efficiencies.
Virtuous Circles
A sequence of reciprocal events that enforce a positive outcome, often leading to a situation where each iteration improves the previous one.
Competitive Advantage
A condition or circumstance that puts a company in a favorable or superior business position compared to its competitors.
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