Examlex
Which of the following is NOT a part of the win-win strategy?
Buying Center
A group of individuals within an organization who are responsible for making purchase decisions.
Buying Objective
Buying Objective refers to the specific goals or criteria that guide a consumer's or organization's purchasing decisions.
First-time Buyer
A person who is purchasing a product or property for the first time, often in the context of real estate.
Buy-class Situation
Refers to the classification of purchasing situations based on factors such as level of complexity and familiarity, influencing the purchasing process and decision-making.
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