Which of the Following Is One of the "Red Flags

question 20

Multiple Choice

Which of the following is one of the "red flags" listed in the textbook that raises questions about one or more aspects of a company's business plan?

• A) Takes several days or weeks to complete
• B) Founders that have their own money at risk
• C) Defining the market size too broadly
• D) Less than 50 pages long
• E) Directed towards both an external and an internal audience

---

Definitions:

Message Internalization

The process by which an individual integrates and accepts communicated information into their own belief system.

Earned Reach

The exposure a brand gains through word-of-mouth or viral sharing, as opposed to paid advertising or owned media.

Fandom

The community of fans that passionately support a particular subject, such as a book series, television show, movie, or celebrity.

Brand Engagement

A measure of the attachment and interaction between a customer and a brand, including how actively involved the customer is with the brand.