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Which of the following is FALSE? Trachoma
Brand Authenticity
The extent to which a brand is perceived as genuine, reliable, and true to its values, ethics, and promises to its consumers.
Poseur Brand
is a brand that attempts to project a certain image or status without genuine substance or authenticity to back it up.
Brand Improvisation
The ability of a brand to adapt spontaneously to changing market conditions or customer needs without losing its core identity.
Brand Improvisation
The act of spontaneously creating or adapting a brand's messaging or strategy in response to unexpected opportunities or challenges.
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