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Peripheral Route Persuasion
A mode of persuasion wherein individuals are influenced by superficial cues rather than message content.
Central Route Persuasion
A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues or aspects unrelated to the argument or content, such as the speaker's attractiveness or charisma.
Central Route Persuasion
A method of persuasion that involves deeply engaging someone with a logical argument that leads to a change in beliefs or attitudes.
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