Roominate, the Company Profiled in the Opening Feature of Chapter

question 14

Multiple Choice

Roominate, the company profiled in the opening feature of Chapter 10, makes toys that are intended to encourage young girls to enter engineering. The company was co-founded by Alice Brooks and Bettina Chen. Which of the following is not true about Roominate's founding story?

• A) In 2013, Brooks and Chen appeared on the Today Show to talk about Roominate.
• B) In 2013 and 2014, Brooks and Chen attempted to raise money for angel investors, but were unable to convince any angels to invest.
• C) Brooks and Chen raised money for Roominate via a Kickstarter campaign.
• D) At the same time Brooks and Chen were conceiving Roominate they were taking a Lean Launchpad class at Stanford taught by Steve Blank.
• E) Brooks and Chen met while they were engineering master's students at Stanford University.

---

Definitions:

Knowledge Base

The accumulated information, understanding, and skills that an individual possesses, which can be added to and accessed for decision-making and problem-solving.

Memory Capacity

The volume of information or number of items that an individual can retain in their memory system at any given time.

Memory Span

The number of randomly presented items of information that can be repeated immediately after they are presented.

Information-Processing Theorists

Scholars who study how humans take in, process, store, and retrieve information, likening the brain to a computer in its function.