Wink Natural Cosmetics, the Company Profiled in the Opening Feature

question 3

Multiple Choice

Wink Natural Cosmetics, the company profiled in the opening feature in Chapter 11, sells cosmetics products. According to the case, the company's initial marketing efforts were aimed at ________.

• A) building the company's brand
• B) finding strategic partners
• C) finding the right target market
• D) building a social media presence
• E) effectively executing a Google AdWords campaign

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Definitions:

Normalization

The process of organizing the fields and tables of a database to minimize redundancy and dependency.

Exporting

The act of sending goods or services to another country for sale or trade.

Artificial Intelligence

The simulation of human intelligence in machines that are programmed to think like humans and mimic their actions.

Big Data Analytics

The process of collecting, processing, and analyzing large sets of data (big data) to uncover patterns, trends, and insights.