Katherine Ford Is Thinking About Starting a Computer Company

question 46

Multiple Choice

Katherine Ford is thinking about starting a computer company. After doing some research, she has decided that the computer industry can be divided into the following product categories - handheld computers, laptops, tablet computers, PCs, work stations, minicomputers, mainframes and super computers. She is now trying to decide which product category she is the most interested in competing in. The process that Katherine is going through is called market ________.

• A) splitting
• B) subdividing
• C) segmentation
• D) dividing
• E) separating

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Definitions:

Internal Validity

The extent to which a research study can demonstrate that a causal relationship exists between the independent and dependent variables, free from confounding variables.

External Validity

The degree to which a study's findings can be applied to other contexts and different individuals.

Validity

The extent to which a test, measurement, or study accurately reflects or assesses the specific concept it is intended to measure.

Accurate Representation

is the degree to which an account or depiction reflects the true nature or details of the subject being represented.