Which of the Following Selections Is Incorrect Regarding a Firm's

question 37

Multiple Choice

Which of the following selections is incorrect regarding a firm's "positioning" strategy?

• A) Position is concerned with how the firm is situated relative to its competitors.
• B) A firm's decision about how to position itself relative to its competitors starts with a product or service idea that is tested and refined through feasibility analysis and marketing research.
• C) Determining which position in a market to occupy and compete in is a strategic call on the part of a company based on its mission, its overall approach to the marketplace, and its competitive landscape.
• D) Once a firm positions itself in a certain way, it must be able to follow through with a product or service offering that lives up to the image it has created.
• E) After selecting a positioning strategy, the firm's next step is to select a target market.

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