Which of the Following Selections Is Incorrect Regarding a Firm's

question 37

Multiple Choice

Which of the following selections is incorrect regarding a firm's "positioning" strategy?

• A) Position is concerned with how the firm is situated relative to its competitors.
• B) A firm's decision about how to position itself relative to its competitors starts with a product or service idea that is tested and refined through feasibility analysis and marketing research.
• C) Determining which position in a market to occupy and compete in is a strategic call on the part of a company based on its mission, its overall approach to the marketplace, and its competitive landscape.
• D) Once a firm positions itself in a certain way, it must be able to follow through with a product or service offering that lives up to the image it has created.
• E) After selecting a positioning strategy, the firm's next step is to select a target market.

Recognize the importance of contextual variables in shaping organizational structure, including technology, environment, and strategy.

Understand the role of leadership and managerial personality types in determining organizational structure.

Grasp the concept of high-performance work systems (HPWS) and their components.

Interpret the significance of integration mechanisms in aligning organizational structure with strategy and environmental demands.

---

Definitions:

Marketing Departments

Divisions within organizations responsible for developing strategies and tactics to promote, sell, and distribute products or services to consumers.

Sales Departments

Business divisions dedicated to selling a company's products or services, often targeting specific markets or customers.

Attract Interest

The process of drawing attention or arousing curiosity towards something or someone.

Narratives

Narratives refer to spoken or written accounts of connected events presented in a sequence of text or story.