The Proper Sequence in Selecting a Target Market and Positioning

question 22

True/False

The proper sequence in selecting a target market and positioning strategy is (1) craft a unique positioning strategy, (2) select a target market, and (3) segment the market.

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Definitions:

Employee Referral

A recruitment method where existing employees recommend potential candidates for open positions within their organization.

External Job Recruitment

The process of filling job vacancies within an organization by hiring individuals from outside the organization.

Relevant Labor Market

The area or domain within which companies seek employees who have the skills they require.

Availability Analysis

An assessment to determine the availability of qualified individuals both within and outside the organization who could fill job openings.