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What Is the Purpose of Market Segmentation? How Are Markets

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What is the purpose of market segmentation? How are markets typically segmented? Can a company segment its market on more than one dimension?


Definitions:

Real Property

Land and anything permanently attached to it, such as buildings and other structures, which have legal rights associated with ownership.

Chattel

Personal property that is movable, as opposed to real property or real estate.

Profit a Prendre

A right to take something (such as minerals, game, or timber) from another's land.

Easement

A right to cross or otherwise use someone else's land for a specified purpose.

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