Creating ________ Means Creating Awareness and a Sense of Anticipation

question 42

Multiple Choice

Creating ________ means creating awareness and a sense of anticipation about a company and its offerings.

• A) ruckus
• B) noise
• C) clatter
• D) clamor
• E) buzz

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Definitions:

Exposure

The process of reducing fear or anxiety by gradually and repeatedly introducing the feared object or situation.

Aversion Therapy

A behavioral treatment method that uses negative stimuli to reduce the appeal of undesirable habits or behaviors.

Operant Conditioning

The learning of voluntary behavior through the effects of pleasant and unpleasant consequences to responses.

Unpleasant Stimulus

Any object, event, or situation that is undesirable or discomforting to an individual, often leading to avoidance behavior.