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Kevin Jackson owns a general contracting company. The way Kevin prices his services is to figure his cost and then add a 33 percent markup. The method that Kevin uses to determine his prices is called ________-based pricing.
Nature
The intrinsic physical and biological elements and processes of the environment.
Nurture
The process of caring for and encouraging the growth or development of someone or something.
Self-Esteem
An individual's sense of personal worth and competence, reflecting the overall evaluation of oneself.
Self-Efficacy
The belief in one's abilities to meet challenges effectively and understand when and how to use necessary skills.
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