Which of the Following Statements Is Untrue Regarding a Firm's

question 35

Multiple Choice

Which of the following statements is untrue regarding a firm's sales process?

• A) A formal sales process helps a firm fine tune its approach to sales and build uniformity into the process.
• B) Following a formal or structured process to generate and close sales benefits a firm.
• C) A "sales process" is equally valuable whether a firm is selling directly to customers or through intermediaries.
• D) A firm's sales process depicts the steps it goes through to identify its target market.
• E) A formal sales process involves a number of identifiable steps.

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