____________________ Programs Are Core Software Used by Companies to Coordinate

question 2

Short Answer

____________________ programs are core software used by companies to coordinate information in every area of the business.

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Definitions:

Capital Costs

Expenses incurred to create, purchase, or improve fixed assets such as buildings, machinery, and equipment, considered long-term investments.

Return on Marketing Investment

A measure used to evaluate the efficiency and profitability of investment in marketing, calculated by dividing the profit generated from marketing by the cost of the marketing efforts.

Gross Margin

The difference between revenue and cost of goods sold, expressed as a percentage of revenue, indicating the financial health and efficiency of a company's core activities.

Firm's Effectiveness

A measure of a firm's success in achieving its goals and objectives, which can be evaluated through financial performance, market share, customer satisfaction, and other metrics.