Examlex
A return on investment (ROI)is an assessment of an investment project's value,calculated by dividing the value of the project's benefits by the project's cost.
Telemarketing
The direct marketing of goods or services to potential customers over the telephone or the Internet.
Consumer Privacy
The rights and measures to protect an individual's personal information from being disclosed without consent.
Ethical Guidelines
Standards of behavior and practices considered morally right and professionally acceptable in a specific context.
Effective Distribution Channels
Networks or pathways through which a company's products or services are marketed and delivered to its customers efficiently.
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