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A Return on Investment (ROI)is an Assessment of an Investment

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A return on investment (ROI)is an assessment of an investment project's value,calculated by dividing the value of the project's benefits by the project's cost.


Definitions:

Telemarketing

The direct marketing of goods or services to potential customers over the telephone or the Internet.

Consumer Privacy

The rights and measures to protect an individual's personal information from being disclosed without consent.

Ethical Guidelines

Standards of behavior and practices considered morally right and professionally acceptable in a specific context.

Effective Distribution Channels

Networks or pathways through which a company's products or services are marketed and delivered to its customers efficiently.

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