There Are Two Primary Rules of Thumb for Deciding If

question 63

Multiple Choice

There are two primary rules of thumb for deciding if intellectual property protection should be pursued for a particular intellectual asset. First, a firm should determine if the intellectual property has value in the marketplace. Second, a firm should determine if its intellectual property ________.

• A) is directly related to its competitive advantage
• B) could be licensed to another company
• C) is more than three years old
• D) is something that was developed "in-house"
• E) rightfully belongs to the firm or the employees who developed it

---

Definitions:

Wilhelm Roentgen

The German physicist who discovered X-rays in 1895, an achievement for which he was awarded the first Nobel Prize in Physics in 1901.

X-rays

A form of electromagnetic radiation with wavelengths shorter than ultraviolet light, capable of penetrating solids and used in medical imaging.

Discovered

The act of finding or uncovering something that was previously unknown or hidden.

Electroplating

The act of depositing the atoms of one type metal onto another.