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The What Went Wrong feature in Chapter 13 focuses on Wesabe, a Web-based company that was launched in 2006 to help people manage their personal finances. According to Marc Hedlund, one of Wesabe's cofounders, the company failed for two primary reasons. First, it didn't allow a partner to provide it with an essential service that it decided to build on its own. Second, it ________.
Acculturation
Adapting to the language, values, beliefs, roles, and other characteristics of the host culture.
Host Culture
The culture of a country or community where an individual is living temporarily or permanently as a visitor or newcomer, often contrasted with the individual's native or home culture.
Ethnic Group
A community or population made up of people who share a common cultural background, heritage, language, or belief system.
Discrimination
The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.
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