Mercury Corp

question 22

Multiple Choice

Mercury Corp., a startup company, is sure that it will achieve a steep curve of 75 percent as it is selling a unique product that has not been introduced into the market before.The company is confident that this product will be sold at a fast rate due to two reasons: the product is a necessity in every home and it is a break-through solution.Mercury sees this product as helping the company grow at a fast pace.Which of the following strategies has Mercury Corp.adopted?

• A)The growth/investment strategy
• B)The pricing strategy
• C)The cost-management strategy
• D)The acquisition strategy

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Definitions:

Message Shortness

The characteristic of conveying information in a brief and concise manner.

Audience Shock

A reaction from the audience that occurs when they are presented with unexpected, surprising, or shocking information or content.

Direct Approach

A communication method where the main point or important information is presented at the beginning.

Communicating Bad News

The delicate process of delivering unfavorable or disappointing information in a way that minimizes negative impact.