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The research and development department of Chi Inc. studies the buying patterns of its customers. If it starts with the customers in the first step of the consumption chain, which of the following does it most likely study?
Public Opinion Surveys
The collection and analysis of the views of the general public, typically conducted through questionnaires to inform decision-making processes.
Personal Moral Philosophy
An individual's set of beliefs, principles, and values that guide their behavior and decision-making process regarding right and wrong.
Laws and Ethics
The principles and regulations governing conduct in both a legal and moral framework, often guiding professional practice and corporate behavior.
Moral Principles
Fundamental beliefs about what is right, wrong, good, or bad that guide an individual's actions and decisions.
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