Movement by a Firm Along Its Own Value Chain in the Direction

question 9

Multiple Choice

Movement by a firm along its own value chain in the direction of sales, service, or warranty operations is termed _________.

• A)horizontal specialization
• B)backward integration
• C)forward integration
• D)horizontal diversification

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Definitions:

Customer Guarantee

A promise made by companies to the buyer to ensure the quality, satisfaction, or performance of a product or service.

Core Disciplines

Fundamental areas of study or practice within a broader field that form the essential skills, knowledge, and expertise of that field.

Extensive Training

A comprehensive and in-depth approach to employee development, often covering multiple skills or competencies.

Socialize Members

The process of teaching new group or organization members the norms, values, and behaviors that are expected of them.