The Movement into an Adjacent, or Unrelated, Market That Is

question 48

Multiple Choice

The movement into an adjacent, or unrelated, market that is not along a firm's own value chain defines the term _________.

• A)horizontal diversification
• B)vertical specialization
• C)forward integration
• D)backward integration

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Definitions:

Detain

The act of keeping someone in custody or confinement, often by legal authority or power.

False Imprisonment

The unlawful restraint of a person against their will, where no legal justification exists.

Shopkeeper

An individual who owns or manages a small retail business.

Shoplifting

The act of stealing goods from a store or retail establishment, typically by concealing them in personal belongings or clothing.