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An Organization Enters into an Alliance with a Firm That

question 20

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An organization enters into an alliance with a firm that is positioned at a different stage along the value chain. The alliance is formed to combine unique resources and lower transaction costs. In this case, which of the following alliances has been adopted by the organization?


Definitions:

Utilitarianism

A teleological theory (also called consequentialism) that emphasizes consequences of actions, weighing the greatest good for the greatest number of people.

PR Practitioner

An alternative term for a professional engaged in managing and influencing public opinion and the relationship between an organization and its audience.

Ethical Decision

An ethical decision involves choosing an action based on moral principles, values, and the potential impact on all stakeholders involved.

Ethical Framework

A structured set of guidelines that outlines appropriate moral conduct for individuals or organizations.

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