Samantha Jones Owns a Chain of Ice Cream Stores in New

question 65

Multiple Choice

Samantha Jones owns a chain of ice cream stores in New England. To draw attention to her stores, she adopted a very colorful and distinctive logo several years ago, which depicts a funny-looking cow churning ice cream. Recently, a dairy company asked Samantha if it could use a characterization of her funny-looking cow on a line of yogurt it is coming out with, and offered to pay Samantha's company 3 cents for every carton of yogurt it sells that has the cow's image on the carton. If Samantha accepts this proposal, she will need to enter into a(n) ________ agreement with the dairy.

• A) licensing
• B) joint venture
• C) strategic alliance
• D) new product development
• E) exporting

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Definitions:

Periods Of Change

Specific times during which significant alterations occur in personal lives, organizations, or societies.

Personally Involved

Being actively engaged or deeply interested in a particular activity, project, or cause on a personal level.

Creating Vision

The process of defining a clear and inspiring long-term goal or direction for an individual, team, or organization.

Motivating People

The process of encouraging or stimulating individuals to act in a way that achieves desired outcomes, often involving incentives or inspirational leadership.