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The measure of a line refers to its ___________and its width.
Wholesaler-Sponsored Voluntary Chains
Networks of independent retailers that voluntarily organize under a wholesaler to achieve economies of scale and marketing advantages.
Manufacturer-Sponsored Retail Franchise System
A retail model where manufacturers support and brand franchise stores, allowing them to sell their products exclusively.
Service-Sponsored Retail Franchise System
A franchising partnership where the franchisee offers services guided and branded by the franchisor, typically seen in sectors like hotels, car rentals, and fast food.
Administered Vertical Marketing System
A coordinated marketing strategy where a single member of the supply chain manages the promotion and distribution of products, without formal agreement.
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