In the Majority of Cases, a Franchisee Pays the Franchisor

question 49

Multiple Choice

In the majority of cases, a franchisee pays the franchisor a royalty based on ________.

• A) a predetermined fixed weekly or monthly amount
• B) weekly or monthly net income
• C) the size of the franchise outlet
• D) weekly or monthly gross income
• E) the age of the franchise outlet

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Definitions:

Behaviorally Targeted

Advertising or marketing strategies that use individuals' behavior and preferences to tailor messages or offers.

Remarketing

A digital marketing strategy that targets users who have previously interacted with a website or mobile app, aiming to encourage them to return.

Permission Marketing

A marketing strategy where businesses obtain consent from individuals before sending them promotional messages or advertisements.

AIDA Approach

An acronym for Attention, Interest, Desire, and Action, describing a common list of events that may occur when a consumer engages with an advertisement.