Attitudes Do a Good Job Predicting Behavior When

question 24

Multiple Choice

Attitudes do a good job predicting behavior when

• A) there is discord among the affective and cognitive components of the attitude.
• B) attitudes are measured with Likert scales.
• C) attitudes and behavior are measured at the same levels of specificity.
• D) introspecting about an attitude that is hard to pin down.

Distinguish between brand voice and tone and their interconnection.

Identify the need for strategic content creation and curation for engaging social media presence.

Comprehend the role of conversational writing in creating community and engagement on social media.

Realize the significance of research and strategic planning in employing trending topics or hashtags.