Let's Say a Company That Makes a Consumer Product Such

question 30

Multiple Choice

Let's say a company that makes a consumer product such as laundry detergent asks customers to write a testimonial about the product in exchange for a small chance of winning a small prize.What does cognitive dissonance theory predict will happen to consumers who participate and write the testimonial?

• A) They will feel positive emotions.
• B) They will feel negative emotions.
• C) They will come to hold more positive attitudes toward the product.
• D) They will come to hold more negative attitudes toward the product.

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Definitions:

Existing Schema

A cognitive framework or concept that helps organize and interpret information, existing schemas are used by the brain to perceive new information.

Accommodation

In cognitive psychology, the process of altering one's mental representations to better accommodate external realities.

Erikson's Stages

A theory proposed by Erik Erikson that outlines eight stages of psychological development, from infancy through late adulthood.

Psychosocial Development

Erik Erikson's theory that individuals go through eight stages of development, each characterized by a specific conflict that must be resolved to move to the next stage.