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Distinguish between the central and peripheral routes to persuasion.Then describe the conditions under which people are more likely to take one route over the other.
Personal Perspective
An individual's viewpoint or opinion based on their personal experiences and beliefs.
Intangible Elements
Components of value that cannot be touched or physically measured, such as intellectual property, brand reputation, or goodwill.
Ethical View
A perspective based on beliefs about what is right and wrong that influences decision-making and behavior.
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