Suppose You Are Asked to Design an Antismoking Pamphlet

question 60

Multiple Choice

Suppose you are asked to design an antismoking pamphlet.You decide to put a frightening photograph of a lung-cancer victim on the cover.According to the 1967 study by Leventhal and colleagues,your message will be more likely to be effective if you also provide

• A) examples of famous people who died of cancer.
• B) suggestions for how to quit smoking.
• C) illness and mortality statistics.
• D) testimonials about how easy it is to quit smoking.

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Definitions:

Fixed

Typically refers to costs or assets that do not vary with the level of production or sales in the short term.