Describe the Persuasive Arguments and Social Comparison Explanations for Why

question 5

Essay

Describe the persuasive arguments and social comparison explanations for why group polarization occurs.

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Definitions:

Niche Media

Media channels or platforms targeting a specific, segmented audience, often with specialized interests, as opposed to mass media.

Mass Media

Various forms of media, such as television, radio, newspapers, and the internet, used to communicate to large audiences.

Emotional Appeal

A marketing strategy that attempts to elicit powerful emotions from the target audience to make a connection and influence their purchasing decision.

Advertisers

Companies or individuals that promote products, services, or ideas through various media channels to encourage consumer engagement or sales.