Clayton Grew Up in a So-Called Culture of Honor

question 13

Multiple Choice

Clayton grew up in a so-called culture of honor.Research conducted by Nisbett and Cohen (1996) and by Cohen and colleagues (1996) suggests that,compared to someone who did not grow up in this kind of culture,Clayton is more likely to act aggressively

• A) after strenuous exercise.
• B) after playing a violent video game.
• C) when someone calls his girlfriend ugly.
• D) when he is drunk.

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Definitions:

Unconditioned Response

An Unconditioned Response is an automatic, reflexive reaction to an unconditioned stimulus that occurs without prior learning or conditioning.

Product Line Extension

Involves adding new products to an existing product line to attract more customers or to capitalize on established reputations.

Corporate Repositioning

The strategic process of altering a company’s brand or image in the minds of consumers to achieve a defined business objective.

Family Branding

A marketing strategy where a group of related products is marketed under a single brand name.