The Use of Technology to Analyze Guest-Related Data to Make

question 4

Multiple Choice

The use of technology to analyze guest-related data to make better marketing decisions is known as data

• A) mining.
• B) management.
• C) segmenting.
• D) selection.

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Definitions:

Underlying Differences

Fundamental or basic distinctions that are not immediately obvious but form the basis of variance between entities or issues.

Mutual Benefit

A principle or arrangement in which all parties involved gain advantages or profits.

Recognition Needs

Recognition needs refer to the human desire for appreciation, acknowledgment, and validation of their achievements and skills.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, which outlines a five-tier model of human needs, from basic physiological needs to self-actualization, motivating behavior.