How Is "Market Share" Typically Determined in the Lodging Industry

question 16

Multiple Choice

How is "market share" typically determined in the lodging industry?

• A) By the percentage of dollars spent
• B) By the number of guest rooms sold
• C) By the number of guest rooms available for sale
• D) By the number of hotels in a market

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Definitions:

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5-Inch Display

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Strategies used in communication and persuasion that aim to elicit an emotional response from the audience to drive decision-making.

Aristotle

An ancient Greek philosopher and scientist, one of the greatest intellectual figures of Western history.