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The focusing of marketing efforts on highly-defined groups of travelers is a process known in the lodging industry as
Conclusion
The statement that logically follows from the premises in an argument.
Explanations
Statements or accounts that make a subject or situation clear to the listener or reader.
Arguments
Reasons given in proof or rebuttal to persuade others that an action or belief is right or wrong.
Conditional Statements
Logical statements that have an "if-then" structure, specifying conditions and the outcomes if those conditions are met.
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