Revenue Managers Are Primarily Responsible for Optimizing a Hotel's

question 23

Multiple Choice

Revenue managers are primarily responsible for optimizing a hotel's

• A) fade rate.
• B) CTA rate.
• C) occupancy rate.
• D) negotiated room rates.

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Definitions:

Comparative Advertisements

Advertising strategy where a brand compares its product directly to a competitor's product, highlighting advantages in order to influence consumer preference.

Consumer Attention

The focus or concentration that consumers give to marketing messages, products, or brands.

Comparative

Involving the assessment or measurement of similarities and differences between two or more items, often used in research and analysis.

Competitive Rates

Pricing that is designed to be competitive with the market or industry standard, often to attract customers or business.