Two Primary Advantages a Hotel Gains by Affiliating with a Franchised

question 6

Multiple Choice

Two primary advantages a hotel gains by affiliating with a franchised brand are name recognition and

• A) reduced per occupied room labor costs.
• B) lower levels of commissions paid to OTAs.
• C) connection to the brand's reservation system.
• D) the ability to employ temporary workers when volume fluctuations greatly.

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Definitions:

Gaining Awareness

The initial step in a product or brand's life, focusing on making potential customers aware of its existence through various marketing efforts.

Early Adopters

Consumers who are among the first to purchase and use new products or technologies, often helping to spread word-of-mouth information.

Late Majority

A segment of consumers in the technology adoption lifecycle that is skeptical of change and adopts new products or technologies after the majority of the market has accepted them.