Examlex
Tools for developing effective targeted messages are mostly based on ideas from marketing, including scanning social media sites, focus groups, and interviews with targeted groups.
Significance Level
The threshold at which the results of a statistical test are considered to be statistically significant.
Population Mean
The average value of all observations or measurements in a given population.
Random Sample
A subset of a population selected in a manner that ensures each member has an equal chance of being chosen.
News Narrative
The way news stories are structured and presented to convey a particular perspective or theme.
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