Examlex
Because of the need to process large amounts of applicant data and complexity of media for sending out messages related to recruiting, it is difficult for organizations to manage their recruiting functions entirely in house.
A/B Testing
A statistical way of comparing two versions (A and B) of a webpage or app against each other to determine which one performs better.
Key Performance Indicator
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Advertising Equivalency
A metric used to compare the value of traditional advertising space to publicity or media coverage achieved through other means.
Social Media Equivalency
A valuation method that attempts to equate social media efforts and activities with traditional advertising value.
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