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A Scale in Which a Given Attribute Is Categorized, and Numbers

question 6

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A scale in which a given attribute is categorized, and numbers are assigned to the categories, but there is no order or level implied among the categories.


Definitions:

Consumer Touchpoints

All the points of contact between a company and its customers, ranging from advertising to direct customer service.

Human Service Representatives

Professionals who provide assistance, advice, or support to people in need, often in the realms of social services, healthcare, or welfare.

Online Searches

The process of looking up information on the internet through search engines.

Communications Programs

Structured plans that outline the advertising, promotions, and other marketing efforts designed to communicate with a target audience.

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