While Information from Internal Selection Can Be Better Because Multiple

question 48

Multiple Choice

While information from internal selection can be better because multiple point of view can be combined, there are concerns that ________.

• A) bribery for promotions is widespread
• B) impression management and politics can play a role in who gets promoted
• C) internal candidates with poor technical skills are likely to be promoted
• D) instincts and intuition are not given enough weight

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Definitions:

Target Audience

A particular segment of customers targeted as the audience for a specific advertising message or strategy.

Advertising Plan

A strategy designed to promote a product, service, or brand through various forms of media, aiming to reach a target audience.

Unique Selling Proposition

A distinct advantage or benefit that sets a product or service apart from its competitors, used as a key marketing message.

Promotional Strategy

Refers to the comprehensive plan designed to communicate a brand, products, or services to the intended audience to achieve marketing objectives.