Rebecca Sear, Marketing Director of a Regional Restaurant Chain, Is

question 22

Multiple Choice

Rebecca Sear, Marketing Director of a regional restaurant chain, is directing a study to identify and assess the in-dining experience of the customers at one of the restaurants. She directs her staff to design a web-based market survey for distribution to 100 of the restaurant's 1265 customers who enjoyed a meal during the past 6 months. For this study, the set of 100 customers is ___.

• A) a parameter
• B) a sample
• C) the population
• D) a statistic
• E) the frame

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Definitions:

Temporal-Based Suggestion

Recommendations or advice given that are influenced by or specifically relevant to time-based factors or periods.

Implies

Suggests or indicates something without expressing it directly, often used to convey underlying meanings or intentions.

Logical Reasoning

The process of using a rational, systematic series of steps based on sound mathematical procedures and given statements to arrive at a conclusion.

Presentation Constructed

A prepared display or lecture aimed at informing or persuading an audience, meticulously organized beforehand.