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Catherine Chao, Director of Marketing Research, Needs a Sample of Households

question 49

Multiple Choice

Catherine Chao, Director of Marketing Research, needs a sample of households to participate in the testing of a new toothpaste package.She directs the seven members of her staff to find five households each.Catherine's sample is a _____________.


Definitions:

Refusing Claim

The act of denying or rejecting a request, demand, or assertion, often in a formal or official context.

Negative News

Information or messages that convey unfavorable, disappointing, or unpleasant information.

Content And Tone

The substance or material dealt with in a text, speech, or work of art, and the manner in which it is expressed.

Negative Messages

Communications that convey rejection, denial, or displeasing information, often requiring careful wording to mitigate negative reactions.

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