The Marketing Department of Your Company Is Investigating the Appeal

question 56

Multiple Choice

The marketing department of your company is investigating the appeal of three possible service plans your company is planning to offer. The table below gives information obtained through a sample of 2395 clients. The three service plans are labelled A, B, and C. The clients are classified according to their industry and their service plan preference. If one of these consumers is randomly selected and prefers plan C, what is the probability that this client is from the construction industry?

• A) 0.69
• B) 0.68
• C) 0.66
• D) 0.60
• E) 0.58

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Definitions:

N. Tinbergen

Nikolaas Tinbergen was a Dutch biologist and ornithologist who won the Nobel Prize in Physiology or Medicine for his discoveries concerning social behavior patterns in animals.

Altruistic Behavior

Behavior in which one individual helps another, seemingly at its own risk or expense.

Courtship Rituals

Behaviors intended to attract or maintain the attention of a potential mate. A courtship ritual may be a signal that triggers nest building, ovulation, or mating.

Dominance Hierarchy

A social structuring within a group of animals where individuals are ranked according to their access to resources, with a clear pecking order.