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A researcher is interested in testing to determine if the mean price of a casual lunch is different in the city than it is in the suburbs. The null hypothesis is that there is no difference in the population means (i.e.the difference is zero) . The alternative hypothesis is that there is a difference (i.e.the difference is not equal to zero) . He randomly selects a sample of 9 lunch tickets from the city population resulting in a mean of $14.30 and a standard deviation of $3.40.He randomly selects a sample of 14 lunch tickets from the suburban population resulting in a mean of $11.80 and a standard deviation $2.90.He is using an alpha value of .10 to conduct this test.Assuming that the populations are normally distributed,the critical t value from the table is _______.
Elaboration Likelihood Model
A theory in psychology that explains how the persuasion of a message depends on the likelihood of cognitive processing by the receiver.
Peripheral Route
One of two ways persuasive communication can cause attitude change according to the Elaboration Likelihood Model, where people are influenced by incidental cues, such as the attractiveness or credibility of the source, rather than the strength of the arguments.
Implementation Team
A group of individuals tasked with carrying out the execution of a plan, project, or strategy.
Brainstorming
A group creativity technique designed to generate a large number of ideas for the solution of a problem.
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