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Pate's Pharmacy, Inc. operates a regional chain of 120 pharmacies. Each pharmacy's floor plan includes a greeting card department which is relatively isolated. Sandra Royo, Marketing Manager, feels that the level of lighting in the greeting card department may affect sales in that department. She chooses three levels of lighting (soft, medium, and bright) and randomly assigns six pharmacies to each lighting level. Analysis of Sandra's data yielded the following ANOVA table: Using = 0.05, the appropriate decision is ___.
Similarity Principle
A concept in social psychology that suggests individuals are more likely to form relationships with people who are similar to them in terms of interests, beliefs, and background.
Perceptual Organization
The process by which the brain systematically interprets and gives meaning to sensory input, organizing it into coherent images and experiences.
Continuity
The psychological principle that development is gradual and continuous rather than in separate stages.
Autonomic Nervous System
The part of the nervous system responsible for controlling involuntary bodily functions, including heart rate, digestion, and respiratory rate.
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