A Market Researcher Is Studying the Use of Coupons by Consumers

question 28

Multiple Choice

A market researcher is studying the use of coupons by consumers of varying ages.She classifies consumers into four age categories and counts the number of grocery store customers who use at least one coupon during check out.It is expected that data are uniformly distributed across the four age categories.The observed data results in frequencies of 22, 35, 32, and 21.Using $\alpha$ = .05, the appropriate decision is _______.

• A)do not reject the null hypothesis that the observed distribution is uniform
• B)do not reject the null hypothesis that the observed distribution is not uniform
• C)reject the null hypothesis that the observed distribution is uniform
• D)reject the null hypothesis that the observed distribution is not uniform
• E)do nothing

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Definitions:

Zoning Laws

Regulations established by local governments determining how certain areas of land can be used, affecting building types, sizes, and purposes.

Doing Business

Engaging in activities that relate to the production, buying, and selling of goods or services for profit.

Prejudice

Preconceived opinion or judgment towards people, groups, or subjects that is not based on reason or actual experience.

Johari Window

A psychological tool created to help people understand their interpersonal communication and relationships.