Catherine Chao, Director of Marketing Research, Is Evaluating Consumer Acceptance $\alpha$

question 53

Multiple Choice

Catherine Chao, Director of Marketing Research, is evaluating consumer acceptance of alternative toothpaste packages. She wonders whether acceptance is influenced by children in the household. Her staff prepared the following contingency table from a random sample of 100 households: Using $\alpha$ =.05, the appropriate decision is ___.

• A) reject the null hypothesis and conclude the two variables are not independent
• B) do not reject the null hypothesis and conclude the two variables are not independent
• C) reject the null hypothesis and conclude the two variables are independent
• D) do not reject the null hypothesis and conclude the two variables are independent
• E) do nothing

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Definitions:

Dress

A piece of clothing for women or girls that covers the body and extends down over the legs.

Identification

in psychology, the process whereby an individual assimilates an aspect, property, or attribute of another and is transformed, wholly or partially, by the model the other provides.

Sex-Role Identity

An individual's identification with the cultural expectations and roles associated with their biological sex.

Early Childhood

A critical period in human development spanning from birth to around 8 years old, where fundamental physical, cognitive, emotional, and social development occurs.